You Belong Here.

Smile Brands is a place where everyone belongs.

Inclusion is the cornerstone of our culture of Smile For Everyone!®. We celebrate individuality, knowing that our differences make us invaluable. Here, everyone’s voice is heard, and every idea matters, fostering a sense of true belonging where everyone thrives.

Our values are part of
everything we do.

Advocacy

Promoting and protecting the wellbeing of both patients and team members, ensuring the highest standards of care and support.

Icon of three people with lines above the central figure.

Community

Building meaningful connections with one another and in our communities – to deliver Smiles For Everyone®.

Icon of two figures shaking hands with a heart between them.

Relationships

Fostering strong, lasting relationships with patients and within the workplace, enhancing trust and collaboration.

Icon of two hands shaking forming a heart shape.

Respect

Upholding a culture of dignity and esteem for all, guiding how team members interact with patients and one another.

Gratitude

Cultivating a culture of appreciation for everyone – patients, team members, communities and the healing work we are privileged to do.

Our Values at Work

Through our collective efforts, we bring positive benefits to everyone involved – patients, providers, team members, partners, and local communities.

Dentist giving thumbs-up with smiling child in dental chair.

A Welcoming Environment

The G3 Service Model enhances patient satisfaction and loyalty, and also reflects how we treat each other as team members by greeting warmly, guiding attentively, and expressing gratitude sincerely.

Three women in blue scrubs smiling in a clinic.

A Safe Space

Safe. Smile. Space. (S3) represents our principles for behavior in our offices, serving as a model for broader social dialogue.

Three dental staff members forming a heart shape with hands.

Celebrate Everyday Miracles

Celebrate everyday miracles is how we live our gratitude culture. It's a daily reminder to take pause and celebrate what our jobs help create in our patients and our teammates.

Two people wearing 'Midwest Dental Loves Iowa City' shirts.

Be Your Authentic Self

Diversity and inclusion are the foundation of our workplace and everything we do. Where every voice is heard, every idea valued, and everyone empowered to be their authentic selves.

#WeSmileTogether

Group of five dental staff members posing playfully.

Four smiling dental professionals standing in front of a wall with motivational words.

Dental professional in protective gear making a peace sign.

Group photo of dental staff in a clinic.

Two dental professionals in masks and gloves giving thumbs up.

Dental professional taking a selfie with smiling children.

Group of dental staff pointing up and looking at the sky.

Giving Back

Giving back to our communities is at the heart of what we do. In partnership with the Smiles For Everyone Foundation, Smile Brands is committed to making an impact by providing equal access to quality dental care for people around the world through hosting free dental clinics, Smile makeovers, trips to international outposts, and various community efforts and events.

Learn More